"Our mission is to reduce the impact of carrier bags by encouraging reuse of all types of bags and recycling of plastic bags."

Be Eco was launched on national television in spring 2007 with the backing of business guru Peter Jones. Be Eco has the registered IP rights for its products, the first of which are available in Tesco and Sainsbury’s



“This is a great product that is not only ingenious but also a positive solution to encourage recycling of carrier bags.
I am very proud of the achievements of Justin and Michele and was delighted to work with them on my ‘Tycoon’ TV show and since then.
Their business is really taking off – which is great to see”

Peter Jones of TV’s Dragon's Den & Tycoon

Michele and Justin, with guidance from Peter Jones, are now looking to sell their products internationally and have put the necessary patents in place to allow them to do so.
There will also be more new product offerings in the near future so watch this space...


Winner Hereford & Worcester Business Start Up of the Year 2008

Midlands Finalist HSBC Start-Up Stars 2008
Member of ACID - Anti Copying In Design